Starting from the year 2002, La Massa started a research project that characterises the their company on the “terroir”. This study allowed to obtain a detailed soil map that describes its morphology, so as to be able to perform the right cultivation techniques. Thanks to the installation of seven weather huts, it is possible to interpret, year after year, the climatic trends and thus to make the most appropriate harvest choices.
During these years, a complete renovation of the vineyards took place, as they converted old low-density plants to plants with a density of 6250 vines/ha. The vineyard reaches about 25 hectares with the varieties of Sangiovese, Merlot and Cabernet Sauvignon, with exposure between the south-west and the south-east, all reared in spurred cordon and that yields around 800/900 gr. per strain.